Sure, the Bella Notte Linen 25th Anniversary Giveaway began accepting entries four days ago, but piffle!
There’s the rest of this month to enter, and then most of October to boot.
And there are incentives to enter more than once a day.
“People can enter once a day through Oct. 28, and they have the opportunity to earn 17 bonus entries each day,” says Heather Asker, Bella Notte’s Merchandising and Marketing Manager. “They make an entry and then a window pops up and confirms, and they can visit us on social media for a bonus entry, or add a friend and earn up to three bonus entries each day, for three friends.”
The first drawing will be on October 1, with more drawings every business day for 25 days. On the last day, five winners will be new owners of Bella Notte’s luxury goods for the home. “We’ve chosen 20 pieces,” she says. “On the last day the five winners will win the full sheet set, a fitted sheet, flat sheet, and pillow cases – the whole bundle.”
Among the items are throw blankets, pairs of pillow cases in Bella Notte’s best fabrics, a Harlow coverlet, guest towels, throw pillows, sheet sets and a personal comforter. The material palette includes cotton silk, cotton velvet, and silk velvet – every fabric in the company’s line in a variety of colors and textures.
“We wanted to give enough variety to get people to come back every day,” she says. “It’s a combination of best-sellers and favorites and really gives people the opportunity to win pieces in different colors and shapes and give life to the whole bundle.”
Values range from $78 each in a set of four guest towels, all the way up to $1,630 for the Harlow coverlet in cotton velvet that was recently introduced. “We’re giving it away in mineral color,” she says.
It’s all to celebrate the founding of the company in October, 1996, and it’s aimed at Bella Notte’s target market of women in their mid-thirties and up. “They’re historically women because it’s a very romantic line,” she says. “But there’s an emerging male buyer that we’re seeing too now.”
That’s probably because luxury knows no limits.
For more, go here.