Antwerp-based Royal Botania has earned an reputation for creating some of the most refined, diverse outdoor collections in the world, with a wide selection of different materials, and a blend of precision and functionality. The company will be at ICFF this week, and A+A recently interviewed founders Kris Van Puyvelde and Frank Boschman via email:
What’s the firm’s design philosophy?
Our philosophy is to incorporate technical refinement and design originality. We design our collections according to human needs. Comfort and usability play just as important a role as aesthetics. We believe in superior quality and often say that the bitterness of low quality lasts longer than the sweetness of low prices
The intent of your designs?
The founders, graduated with engineering degrees so it’s not surprising that the Royal Botania team pays special attention to ergonomics. Our chairs and loungers offer the maximum in spinal support and comfort.
Your target audience?
Our target audience includes residential and commercial architects, designers and specifiers as well as the well-educated consumer who would like to buy for the long term. Our audience is design-savvy and sophisticated – hard workers who know how to relax in style.
The materials used?
Since Royal Botania supplies outdoor furniture to the global market, every product is created with durability and versatility in mind. From the sweltering heat in tropical regions to the freezing winters in Canada, all of our products are designed to withstand even the most extreme of temperatures. Only carefully selected materials such as mature teakwood—harvested in accordance with strict sustainable forest policies—and COAXXS—the strongest, most natural-looking synthetic fiber on the market—are used.
We use materials with outstanding physical properties, including sustainably harvested teak, which is found in such popular pieces as the XQI chairs and Tabeola table. What’s more, around 95% of Royal Botania’s products are made of recyclable materials including: glass, aluminum and stainless steel.
And why would my mother care?
They are built to last and be passed down from generation to generation. What mother wouldn’t want to spend time outdoors in the fresh air with their family and friends?
For more information, go to http://www.royalbotania.com/
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