Brazilian Designs and the Ornare Brand

People / Products / May 19, 2014

In the past few decades, Brazil has emerged as a leader in design – and the Ornare name has become synonymous with innovative kitchens, closets and baths. The company is an exhibitor at ICFF this year, and prides itself on the craftsmanship, colors, textures, and raw materials of its collections. A+A recently interviewed Thais Sant’Ana, spokesperson for the company:

Some background on Ornare?

Founded in São Paulo in 1986 by entrepreneurs Esther and Murillo Schattan, Ornare is a Brazilian company that invests in design – in the creation of unique and sophisticated products. Ornare is associated with Brazil’s most distinguished architects and designers. The brand believes in enhancing the quality of life of its customers and values the originality of its products. With showrooms in Brazil and the US, Ornare offers a broad range of solutions that cherish the client’s style and individuality.

Its design philosophy?

Ornare’s newest collection and concept is called High Line. The basic premise is to develop unique products with sophistication and elegance. The new collection is also rooted in the Be Original trend. For us, being original means innovation and to have a unique identity for each of our products.

The choice of materials?

Color is essential in the new line. Hot and cold resonate singularly, but also in a reciprocal relationship with each other, creating an infinite range of individual and inexplicable sensations. High Line was designed to vibrate.

Our main raw-material is wood. It’s worked by hand and enhanced by noble materials like leather, tissues, wool, and fine handles.

Your target market?

Our target markets are architects, interior designers and consumers.

The intent of your designs?

The collection is signed by Guto Indio da Costa, Marcelo Rosenbaum, Patricia Anastassiadis, Ricardo Bello Dias, Ruy Ohtake, and Zanini de Zanine. Each designer brings a special touch to the new line. Patricia reexamines refinement and sophistication, Guto adds technology to the collection, Rosenbaum enhances the playfulness with colors and asymmetry, Ruy brings up art and sculpture in drawings of doors, and Zanini complements the line with the elements of his furniture.

Their Inspiration?

In general, the designers’ inspirations are the forms of nature (Ruy Ohtake), the arts and sculptures (Zanini de Zanine), the classic forms (Patricia Anastassiadis), the retro forms (Marcelo Rosenbaum) and the customer needs (Guto Indio da Costa).

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Michael Welton
I write about architecture, art, and design for national and international publications. I am the author of "Drawing from Practice: Architects and the Meaning of Freehand" (Routledge, 2015), and the former architecture critic for the News & Observer in Raleigh, N.C.




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