Babies, it seems, deserve a life of luxury too.
As do tweeners, teenagers and college students.
That’s the thinking behind Bella Notte Linen’s new Petit Bella collection of baby blankets and bedding, all designed for the younger generation with luxurious, machine-washable textiles.
“The children who grew up with Bella Notte are now having their own kids and want the best there is,” says Heather Asker, the firm’s merchandising and marketing manager. “We’ve dedicated the whole second half of this year to Petit Bella, with more for kids, blankets, and crib bedding, and that makes it fuller and more robust.”
Bella Notte’s also introducing a limited release of Mathilde, a bundle consisting of a baby blanket and crib sheet. The blanket pairs a satin ruffle with petite pleats at the corners with a floral print on midweight linen. The crib sheet is designed with a pocket to accommodate standard crib mattresses, easily securing over a waterproof layer. Mathilde is artisan-crafted, dyed in winter white, and machine washable.
“We haven’t added baby products to our line in six or seven years, so it’s time to launch,” she says. “We’re a family company, with team members who are welcoming in new families and babies, kids and college students.”
But it’s the infants that are driving the most attention – no surprise there – as Bella Notte considered new parents bringing anything new into their home for a nursery. “Our small-batch line has no harsh chemicals, and our handmade methods and machine washability mean they’re easy-care-for luxury linens for the entire family, not just adults,” she says.
They’re striving to achieve the same attention to detail as couture design, even for the littlest of sleepers. “We have the ability to design custom nursery and kids rooms’ fabrics,” she says. “There’s something for everyone – soft cotton and luxury crib bedding as well, in the same silks and satins and silk satins and linens from our entire line.”
Bella Notte prides itself on a responsibly resourced process – a decades-long relationship with textile vendors from the way materials are milled and where they’re harvested from. They’re chemical free and handmade, with low impact dyes. “That means zero chemicals, finishes or soiling,” she says. “That’s mitigated by handcrafted methods for making products.”
Bella Notte offers seven baby blankets currently, each appropriate for something Asker refers to as “tummy time,” an age-appropriate time for infants’ play with babies lying on their bellies. “It strengthens their backs and necks,” she says. “It’s a specific stage in growth where they’re strengthens them by playing on their bellies – they’re past newborn and still in the infant stage.”
Then there are the twin-size bedding pieces Bella Notte introduced last year. “We received requests from parents sending their kids off to college,” she says. “Our twin sheets actually fit dorm beds, which are larger than regular twin beds.”
Which makes sleeping in on Saturdays all the more appealing to a college student who’s partied all night on Friday.
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