Not since Herb Lubalin’s “U&lc”  folded in 1999 has there been a publication like this one. Sure, it’s a small book, but it’s thick, at 474 pages. It’s deep, too, with a title of “B is for Bauhaus, Y is for YouTube.” And though we expected his answers to stretch beyond a sentence or two, perhaps London author Deyan Sudjic’s responses are just right – and meaningful beyond their few words. Here’s what he has to say about his new book from Rizzoli:

The intent of your book?

To make design mean something special.

Its audiences?

Anybody who wants to understand the world around them.

The inspiration for it?

Dictionaries are dead but personal testimony matters.

Your background?

Lapsed architect, lapsed journalist. Full time curious.

The challenges of pulling it together?

Knowing where to stop.

Why is it important?

Because design is too important to leave to the designer priesthood

Themes?

What do we mean by authenticity, imperfection and collecting?

It’s a personal compendium? How does that play out?

It’s not just an exorcism – it’s a reflection and a story.

For more information, go here.

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