Here we have a concept strategically located at the intersection of digital story-telling, corporate sponsorship, and the sharing economy.
It started life in the 1930s as a hunting cabin in the Catskills, two hours north of New York City. More recently, it’s manifested itself as the Olivebridge Cabin – newly renovated with two bedrooms and two baths.
Its current life is that of a getaway to a place that Travel + Leisure says is giving the Hamptons a run for its money.
“It’s close to New York and close for a weekend,” says co-owner Adriana Kertzer. “It’s calm, very green and very quiet. It’s a nice way to de-tox from Manhattan.”
The digital story-telling plays an important role in getting the word out about it. Instagram’s an important part of its tactical outreach, but so is architect Daniel Kanter’s blog on how the cottage came to be, at Manhattan Nest.
Benjamin Moore provided the corporate sponsorship, amplifying coverage and helping with costs in the process, while Red Cottage, a curated rental group in the Catskills, rounded out the trifecta with bookings from a sharing economy.
“We’re first place in new rentals,” she says. The “Escape Brooklyn” blog stayed at the house and posted two images last week.”
That’s because there’s lots to do, year-round in the Catskills. “It’s an all-season proposal – fall has beautiful foliage, apple picking, pumpkin picking and great hikes,” she says. “In winter, you’re close to Hunter Mountain, and in spring and summer there’s inner tubing on the river.”
For New Yorkers bent on escape, it’s a destination designed for peace and quiet. “I have to leave New York and go to the house to get any real work done because New York is so noisy and hectic in a symbolic and very real way,” she says. “This is a way to get away from the city in a very short time frame.”
And find more than a little style in the process.
For more, go here.
Photographs by Nicholas Doyle